A label synonymous with effortless glamour, tough femininity and disheveled elegance. Aje has created iconic Australian style, elevated everyday essentials and statement occasion pieces in luxe fabrics for that cool girl around town. Hailing from two realms of the creative spectrum, designers and best friends Adrian Norris and Edwina Robinson created Aje – an Australian womenswear label dedicated to crafting accessible luxury for fashionable, strong, elegant females with adventurous spirit. Born in the Winter of 2008, following Adrian's exit from an acclaimed Venetian Art School and Edwina's departure from eponymous fashion magazine RUSSH, the label's creations illustrate a pure reflection of the duo's learnings and background. The like-minded pair has a devotion to hand-loomed and hand- woven fabrications, hand-sequined embellishments, and hand- painted prints inspired by the rugged beauty of their childhood homes on Australia's East coast. In 2009, Aje was awarded the Chambord Shine Designers of the Year accolade. Aje has stand-alone boutiques in Sydney, Brisbane and Melbourne and will soon open three more around Australia and a nineth store in an international location. Aje also announces its foray into Myer for Spring 15/16 to great acclaim. In its first season, it becomes Myer's best selling premium Australian brand.